This exclusive Music Lounge event by BMF Media and iHeartMedia took place on March 23 and 24 at the famed W South Beach Hotel & Residences. Presented by Y100, Heineken, Boohoo, Deep Eddy Vodka, V-Moda, and Denon DJ, this private event made a gigantic splash during this year’s Miami Music Week.
The 11th Anniversary of this top-notch experience certainly did not disappoint. Guests of the Lounge were immersed in an outdoor green summer-like oasis at The W. Milling around the party were crowds of industry professionals, artists, and celebrities. Private amenities, gift lounges, and open bars offered attendees a true taste of sophistication at this chic private event.
Heating up the event were performances by some of the biggest names in the electronic dance music community as well as up-and-coming artists, such as Jauz, Zeds Dead, Mija, Deorro, David Guetta, Tritonal, Hardwell, Martin Garrix, Marshmello, NERVO, Andrew Rayel, and Breathe Carolina among others. Stopping by to sit down for interviews and hang out at the Lounge were superstars like Cash Cash, Cedric Gervais, Alesso, Cosmic Gate, Audien, Armin van Buuren, Steve Aoki and more.
Amplifying this dreamy experience was The Cookout, introduced by Evolution and Paradigm Talent Agency in partnership with BMF Media as well as the Remix Awards, which honored artists for their contributions to the industry and their mega successful hits.
Everyone indulged in one way or another, sipping on Heineken, chatting with industry professionals, lounging on daybeds in front of the DJ booth, snapping pictures with celebrities, and even playing with puppies!
Artists in attendance enjoyed themselves trying on Boohoo clothing from the “dream closet.” Male DJ/Producers sported boohooMAN hats, while sitting down and discussing favorite memories from Ultra and Miami Music Week. Others received V-Moda headphones and were introduced to the latest spinning technology.
All in all this two day event spread tons of good vibes around artists and those in the music industry, connecting work and fun in one place under the celebration of electronic dance music.
Featured Image: Ryan Troy
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