In collaboration with Target, GRAMMY winners and nominees Zedd, Maren Morris, and electronic music duo Grey, presented their newest single “The Middle.” The track made its debut with a brand commercial as part of a Target TV Spot airings during the Recording Academy’s 60th annual GRAMMY Awards show. What better way to showcase a new track than with a visually stunning performance that makes its massive viewing debut across the globe. Target found no better way to deliver #MoreMusic to fans with this commercial-turned-music-video.
Directed by legendary music video and commercial director Dave Meyers, known for his past collaborations with artists like Justin Timberlake, Kendrick Lamar, Dave Matthews Band, Missy Elliot, Britney Spears, and more, this Target spot commercial celebrates the award show’s history by reflecting its constant debut of unexpected performances across a wide array of musical genres. With the track’s harmonious collaboration of electronic and country music, this year’s spot allows us to experience exactly that. Behind the scenes, a number of talented artists from video professionals and dance choreographers to Zedd himself bring the entire music video commercial collaboration together. Their contributing efforts in smoothly blending these musical genres and corresponding choreography in the final commercial airing truly reflect what the GRAMMY’s are all about.
Executive Vice President and Chief Marketing Officer of Target, Rick Gomez, expressed the significance of music in relation to the brand highly valued by many. He states, “Music has always been a powerful way we connect with our guests, and this was another great opportunity to bring them more music and access their favorite artists.” The commercial project’s main goal was to produce a coexisting collaboration of artists and brands in a way that only Target can. With the influence that music has on many, the brand found a way to effortlessly bring two completely different cultures together. “The Middle” was not only a featured track in the award show’s most talked about commercial showing, as fans will also be able to enjoy the tune when it officially becomes a part of Target’s Spring Style campaign on February 4th.
Target has been a part of many exclusive and memorable GRAMMY commercial moments over the last couple of years, always reliving #MoreMusic with these spectacular presentations. From collaborations like those of Carly Rae Jepsen and Lil Yachty with the remake of classic anthem “It Takes Two” and sponsoring/filming Gwen Stefani’s “Make Me Like You”, to a surprise commercial break live performance like “Shots” by Imagine Dragons back in 2015. To top off their already highly-praised productions from the past, this year’s GRAMMY’s debut of “The Middle” demonstrated Target’s highly-valued desire in keeping their musical endeavors alive, and we’ve gotten a full glimpse on the company’s passion for connecting their guests with the power of music.
Photo credit: Getty Images for Target
- Nocturnalist 417
- SCHEINY Debuts on Hood Politics With Tech House Bieber Reboot, “Never Let U Go”
- Charlotte De Witte Brought The Heat To NYC With Massive KNTXT Takeover
- Musical Goddess Emma Hewitt Drops Sophomore Album, ‘Ghost Of The Light’ [Interview]
- Nocturnalist 416
- DROELOE Reveals New Single “Feeble Games” Along With US Tour Dates
Musical Goddess Emma Hewitt Drops Sophomore Album, ‘Ghost Of The Light’ [Interview]
Beloved Australian born Emma Hewitt has been on a consistently expanding her repertoire, always adding new pieces of sonic goodness....
Tomorrowland Launches CORE Records with Two Defining Releases
Tomorrowland, one of the world’s most renowned festivals, is launching a brand-new boutique record label CORE Records. Crossing and fusing...
WATCH: EDC Las Vegas 2023 Live Stream; All 3 Days & Schedule
Together we unite Under the Electric Sky for EDC Las Vegas 2023. Whether we’re together in person in Sin City...
Shouse Teams With David Guetta on Melodic Summer Anthem “Live Without Love” [Interview]
Shouse is a house music duo who has quickly rose to success from a variety of hit releases over the...
Discover “Tomorrowland Presents Dimitri Vegas & Like Mike” at Ushuaïa Ibiza’s Summer Lineups
From June 14th until September 27th, Tomorrowland, Dimitri Vegas & Like Mike, and Ushuaïa Ibiza are joining forces this summer to...
Swedish House Mafia “Don’t You Worry Child” Wins #1 on Tomorrowland’s Top 1000
Music fans across the world massively voted for their favorite Tomorrowland Anthems in the Tomorrowland Top 1000. After compiling the...