Imagine being invited to showcase at the legendary SXSW. Now imagine spending six months creating an epic audio-visual set that will blow everyone away. And then the unthinkable happens, everything gets cancelled. The world has thrown many artists for a loop, and this happened to artist Axel Thesleff.
Axel Thesleff is an electronic musician and producer based in Helsinki, Finland. With his diverse style, ranging from bass-heavy bangers to more relaxed and deep tracks, he amassed quite a following. One thing he makes sure of is that behind each piece of music you can feel the emotion and story. He never forgets about the emotion and story behind each piece of music.
He spent six months creating an audio-visual set for his first official SXSW showcase before the festival was cancelled due to COVID-19. Thesleff spearheaded a plan to get the set to his fans by assembling a top-level production team in his native Finland. The performance was shot in the 8,200 seat, outdoor Helsinki Ice Hall by a 12-person film crew to capture the ‘set that never happened.’
The fully immersive audio-visual experience got dubbed Arena Live (2020). It is an one-hour set that can be streamed here.
For this beautiful visual masterpiece he worked closely with visual artist Petri Ruikka to bring his vision to life. The visual spectacle brings the intersections of cinema, advanced animation, and experimental art and design all together in one movie.
“While in quarantine in Helsinki we started brainstorming ideas of what to do, when an opportunity arose to collaborate with the event technology company Bright at the Ice Hall. They had built a stage for live-streaming events during the COVID era – that’s where the whole “Arena Live” idea came from. The next 3 months were spent polishing the visuals and hiring a lighting team to program the lights for the show. We had one day for rehearsals and one day for filming, things moved so fast!” – Axel
This is not the first time he has produced something of this scale. His 30-minute audiovisual EP Two Worlds was being filmed in multiple countries. One can only imagine the time and love someone has to put in to doing something like this. It makes sense that such an amazing piece has amassed over 350,000 views on Youtube. Another one of his masterpieces is “Find My Way.” This performance video was filmed in an outdoor ice rink, showcasing 20 figure skaters in synchronized dance.
Axel’s popularity has been accelerated since his 2014 release, Bad Karma, which has been streamed more than 300 million times on Youtube, millions more on Spotify and Soundcloud and featured in Adidas’ Faster Than campaign. With so many interesting collaborations. It is just the beginning of this skilled, but humble musician’s career. We are excited to see what the future will bring this master of many arts.
- W&W Brings Us to the Dance Floor in New Single “Rave Love”
- WAVEDASH Release “Dummo Loop” via Gud Vibrations Ahead of Debut Album
- Tchami Blesses Fans with Debut Album ‘Year Zero’
- Lucii’s ‘Wicked’ EP Lands Just Before Halloween via WAKAAN
- Rising Producer Feather Unveils Debut Single “Safe House”
- Indecent Noise Releases Enchanting New Album ‘Everything Is Connected’
Seanyy: From US Army Service to Debut EP [Interview]
Seanyy has just dropped his first-ever EP following a massive singles run throughout the year. ‘Drive Thru’ has been released...
DVRKO Returns With “Somewhere In L.A.” Remixes, Music Video
EDM fans may have seen and heard a lot from the masked producer known as DVRKO (pronounced “dark-oh”) lately, and...
Electric Zoo 2021 Returns to NYC in the Supernatural Edition
2021 festival announcements are arguably the peak excitement of recent weeks. Leave it up to Electric Zoo to stand at...
Lucas & Steve Tell All About Forthcoming Debut Album [Interview]
The time has come for Dutch DJ duo Lucas & Steve to finally reveal the most highly anticipated news of...
Rodg Puts Forth Third Solo Album ‘Evocations’ via Armada Music [Interview]
Easily recognized from his electronic hits “Crossroads,” “Definite Form,” and “Evocations,” Dutch DJ/Producer, Rodg has just released his third solo...
Spinnin’ Academy XL: World’s Biggest Demo Drop by Spinnin’, Apple Music & Shazam
Spinnin’ Records has teamed up with Apple Music and Shazam forming the Word’s Biggest Demo Drop // Spinnin’ Academy XL. This...