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Slow Magic Unveils Highly-Anticipated Album ‘it’s the end of the world, but it’s ok’

Photos Courtesy Of Collin Pollard and Dream Angel



After hearing a harmonious combination of lead singles including “Closer 2 U,” “Home, “Somewhere,” and more, Slow Magic has finally unveiled the long-awaited studio album, it’s the end of the world, but it’s ok via Moving Castle. It features collaborations with Manila Killa, Shallou, Woven in Hiatus, Paperwhite, and others.

Truly living in the present, it’s the end of the world, but it’s ok develops themes of perseverance, hope, unity, and resilience. The first track “(begin_)” sets the tone for the album with a euphoric build that leads into “All I Need.” It spotlights a swelling kick and shining upbeat synth that are signature sounds of Slow Magic. This tune is only a glimpse of the rest of the 12-track LP. Similarly, “Closer 2 U” with Manila Killa delivers a powerful energy that demonstrates intricate production and floating vocals.

“Breathless” featuring RUNN was the final single ahead of the full LP release and Slow Magic expresses dynamic emotions as a result of leaving comfort zones in our new world today. Using sounds similar to a heartbeat, “Heartbeat / Helicopter” echoes with intense oscillation and a forceful tempo. Slow Magic’s eccentric groove in this track appears to connect his old 2011 sounds with more recent musical developments. The static fades out into “Carry On” with Paperwhite which inspires the audience to stay positive.

Rich synth sounds set the mood in “Somewhere,” a co-produced track with Shallou that features the lyrical talents of Woven in Hiatus. Uplifting vocals lay beautifully on top of Slow Magic and Shallou’s captivating production. “Stars” featuring Mariya Stoeva is a calm and inspiring track that acts as the perfect link between “Somewhere” and “Home.” “Home” is filled with bubbling melodies and driving drum patterns while leaving listeners with the message that: even through the worst times, we can make it through. “Wild” and “Bleed” express stories through diverse harmonies and emotional melodies. The final track “(end_)” wraps up the album with a thought-provoking piece centered around piano which encourages listeners to reflect on the album’s immersive experience. For what has been a rough 2020 for many, Slow Magic will certainly inspire listeners with this album to find peace and look forward to the future.

“This album is a collection of songs that I worked on over the last few years that mean a lot to me. The concept and title started as an optimistic twist on a sci-fi apocalypse, but over this past year the meaning of the album has evolved as 2020 has shown us that sometimes, it truly feels like the end of the world. The idea that there is always light in the darkness rings true, and these songs, while not written for the current events of the world, can hopefully help you find solace and optimism even when things seem out of control.” -Slow Magic

Rising DJ, producer, and content creator, Ciara Graves, has been a dedicated Writer & Editor for The Nocturnal Times while simultaneously crafting her most electrifying projects yet. Having originally produced under the alias Graveheart for a few years, she is now working towards taking a more sophisticated approach with her music by focusing on the meaningful connection between the visual and auditory realms. Ciara studied Music Production & Recording Arts at Elon University '20 and completed Icon Collective's online music production program in Spring '21.


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