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Ekonovah Releases ‘The Beginning’ EP via Insomniac’s IN/ROTATION



After hooking his audience with his single “Medicine” and its remixes, Ekonovah returns to IN / ROTATION with a stunning two-track EP, The Beginning.

During the first days of 2020, Ekonovah took to social media to hint at some pending additions he had in mind for his artistic vision. After spending quality time in the studio with this new vision, the Arizona-based producer has emerged wielding a new two-track EP that signals the dawn of a new age for the house producer.

“I’ve been focused on making a new style, singing on my own tracks, playing more piano in these records, and making something that (I hope) will stand the test of time” Ekonovah

The name of the title production “The Beginning,” is very indicative of where his head and heart were while he was redesigning this new project. He features a lo-fi yet airy vocal groove that blends smoothly with his piano chords. His vocals echo his journey towards reinvention and self-growth through his art.

Filling out the EP is his track “Iris,” which was created with the vision of a dancefloor-focus. The track features some old school house sounds with his drum and synth work. However, with modern production techniques, the production comes smoothly together and will surely trigger the nostalgia of dancing in a packed club. With two dichotomous tracks headed in their own unique direction, he leaves the possibilities open-ended on what is to be expected next with his project.

“The Beginning” is a song about self-love and knowing that you are great, but at the same time understanding that there is always room for improvement. I wrote The Beginning when COVID lockdowns were starting and ended up spending the duration of quarantine experimenting with my vocals and songwriting with vulnerable topics. To date, The Beginning is still one of my favorites, as it approaches being one-year-old since finishing the track!” – Ekonovah

Launched in 2017, Insomniac’s IN / ROTATION is a label living under Insomniac Music Group that is dedicated the freshest house sounds on heavy rotation. From established artists to buzzing up-and-comers, the imprint has showcased names from across the four-on-the-floor spectrum, ranging from bass house, tech house and every shade tucked in between. Its catalog has brought forth a whole host of noteworthy artists, including Westend, LO’99, Maximono, Sidepiece, Dateless, Left/Right, Kendoll, Worthy and many more.


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