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The h.wood Group Brings Dancing Back To Sunset With New Nightlife Venue – Keys



LA-based, hospitality and lifestyle marketing company The h.wood Group formally
announce their newest nightlife concept slated to open in July 2024, Keys. An homage to an iconic era of LA’s party scene and the property’s original tenet – The Key Club – Keys is a multi-hyphenate music venue that captures the history, glamour and vivacious energy that has shaped the city’s legendary nightlife culture for decades, through The h.wood Group’s signature lens.

Positioned at the heart of the Sunset Strip (9039 Sunset Blvd), the unveiling of Keys signals an
electrifying renaissance in LA’s current “going-out” scene as The h.wood Group ushers in a refined dancing destination unlike anything in the market. This experiential marvel will blend the distinct design, exceptional service and palpable atmosphere of The h.wood Group universe with the high-energy pulse of today’s music live scene to bring to life a cutting-edge entertainment epicenter in a category of its own.

“We are thrilled to finally introduce Keys to Sunset Boulevard. As a brand, we really embody Los Angeles, and all that it stands for. It is our goal to honor not only the revered venues that have previously called this space home, but to reinvigorate the rich musical history of the Strip. It is an honor to be able to inform the next golden era of Los Angeles’ live music scene – from big name DJ sets and intimate acoustic shows, to listening parties and more – and to further immortalize the city’s iconic nightlife culture.” – Brian Toll and John Terzian (co-founders of The h.wood Group)

This next addition to The h.wood Group’s portfolio of more than 15 hospitality concepts in North America and the Middle East will also mark the brand’s first foray into the electronic music space. Harnessing a deep understanding of the current cultural zeitgeist and leaning into the exponential growth of the electronic sector, The h.wood Group aims to program the Keys with some of the category’s most in-demand talent – alongside other trending genres / styles – to deliver the ultimate nightlife experience for every type of performance.

A true artist’s venue designed with their needs in focus – in addition to best-in-class sound systems (custom-designed by Drake’s longtime front house engineer, Demetrius Moore), innovative technologies, dynamic visual capabilities and a modular layout – the complex will also house an extensive greenroom space to make touring DJs, artists and musicians feel at home. The underground Dance Floor, dressed in Moroccan style and reminiscent of Europe’s renowned deep house bunkers, features a dedicated retreat with its own sound and bar, providing creatives a place to dance freely.

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