Mochakk Shuts Down Dimes Square with Viral Ice Cream Truck Pop-Up / Takeover

Brazil’s VIRAL breakout star Mochakk who this weekend took NYC by storm with a Viral-Status takeover that included a multi-stop ice cream truck tour throughout the city, a surprise pop-up performance that completely Shot down Hester Street and a SOLD-OUT 12 hour + party at Brooklyn Navy Yard.

Building on the momentum of the explosive “Mochakk Calling” campaign and party series unveiled in 2023, which sold out EVERY tour stop, this weekend, the electronic music sensation took to the streets of NYC to deliver an electrifying activation for music lovers and ice cream aficionados alike via a totally tricked out Ice Cream Truck pop-up experience in partnership with W Hotels, Soundcloud and Renegade NYC. 

With stops at iconic New York City hotspots including W New York – Union Square, Washington Square Park, and Dimes Square Mochakk drove around NYC handing out ‘Mochakk Calling’ branded ice cream to fans (who SPRINTED to the truck as it pulled up on each stop before pulling up to his final destination, MJ Cafe, for an epic pop-up performance that shut down Hester Street for hundreds.