This past weekend the globally-renowned event series Elrow marked its impressive return to New York City. Tech house sounds provided by Ky William, Jeff Sorkowitz, Todd Terry, LP Giobbi, CID, Josh Butler, Bontan, Dombresky, Will Clarke, Dennis Ferrer, Alan Nieves, Porky, Lee Reynolds, Huxley, Mikey Lion and Marbs laid the groundwork for what turned out to be a smashing success for the Elrow family.
Elements of the ‘Psychrowdelic Trip’ theme were splashed across every space your eyes could turn. From giant flowers, streamers and confetti cannons to stilt-walkers and brilliantly crafted decor, the atmosphere was certainly something to speak about.
The twelve-hour fiesta ran from just before sunset through the early hours of the next morning and was packed from start to finish. Thousands of brightly drenched faces entered the fortress-like complex on Saturday night and sprawled throughout three of the venue’s four distinctive areas. Upon entering, guests are funneled through the massive warehouse space of the Great Hall which has been arranged this season to provide a more zen, trippy experience. Benches to sit on are arranged around a large screen that loops through colorful, trippy images to bring guests to another level of relaxation while they vibe to the music beyond.
From there you can skirt the border of the venue and enter Kings Hall, which was taken over once more by Desert Hearts for a more intimate and intense encounter. The smaller space was intricately decorated with about a dozen disco balls of different sizes overhead. The groovy space was bursting with energy and strobing lights of every color. The room overflowed into the final area, the main event, Brooklyn Mirage. Here was where thousands gathered on the dancefloor beneath a sea of vibrant decor. The show stopping Volkswagen bus that adorned the main stage drew immediate attention while beats circulated from the likes of Dombresky, CID, LP Giobbi, Will Clarke and more. The open-air view above was outlined with countless people watching the aerial perspective of the party which as you can imagine was equally as astonishing. Just beyond the castle-like upper levels is a glistening New York City skyline which makes for a truly magical night for the books.
The Avant Gardner complex sits on a whopping 80,000 square feet imprint of the East Williamsburg neighborhood. While they host dance music events all year round, it is clear that summers spent at the Brooklyn Mirage are hands down the favorite.
The expansive Elrow history dates back three centuries to 1845 when it was started by a man named Jose Satorres in the small Spanish farmtown, Fraga. Jump to 2021, and the whirlwind of what Elrow has become will remain a legacy for decades to come. Visit HERE to learn the charming full story of how Elrow came to be.
This summer’s Elrow felt like the return of a funky fairytale in a far away kingdom and it seems anyone who attends will forever be under the Elrow spell, something we will dream about until the next time.
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