In an unprecedented move, Coca-Cola launches its first ever international campaign and partners with Avicii to lead the charge.
The brand almost every human on the planet recognizes, Coca-Cola, enlisted the help of Conrad Sewell and Avicii to be the face (or voice/beat in this case) of their newest campaign in seven years. A company which grosses more revenue than third world countries has gone to one electronic dance music’s most buzzworthy producers to take on such a responsibility. If this doesn’t quite say, “you’ve made it,” then we’re not sure what does.
Watch: Coca-Cola “Taste The Feeling”
The track, “Taste The Feeling,” comes at a perfect time for Australian singer Conrad Sewell, who will be starting a North American tour on January 20. He’ll be performing some of his new material from his 2015 album ‘All I Know.’ For Avicii this isn’t his first time working with the iconic brand that is Coca-Cola. However, never before has he been part of such a massive project. The “Taste The Feeling” campaign is Coca-Cola’s first ever international campaign directed at every Coke product under the Coca-Cola umbrella. Avicii is expected to make specialized edits of the original track for the 2016 Olympics in Rio and the UEFA EURO soccer tournament in France.
Be be on the lookout for the newest track to be available via streaming services shortly.
- Tchami Continues Summer Bliss Tour at Echostage June 26
- D.O.D Drops Brand-New Single “Every Step” on Armada Music
- Kelsie Watts Shows Us What Summer is All About in New “Summertime Anthem” Music Video
- Dack Janiels Exclusive HARD Festival Summer Mix [Premiere]
- Zack Martino Releases New Original “Not Enough” ft. Tanya Lacey
- Doctor Neiman Drops Heaviest Track Yet, “Men”
Dack Janiels Exclusive HARD Festival Summer Mix [Premiere]
In celebration ahead of HARD Festival this summer, The Nocturnal Times is collaborating with one of HARD’s most anticipated artists,...
Kelsie Watts Gives Us All the “Summertime Anthem” We Need for Summer 2021 in Her New Single for Terrible Children Records
Nashville-based pop-rock singer-songwriter Kelsie Watts has finally unleashed her highly anticipated single, “Summertime Anthem” and The Nocturnal Times has an...
David Guetta Sells Catalogue to Warner Music in Groundbreaking Partnership Deal Worth “About $100 Million”
Dance music legend David Guetta is one of the biggest figures in global music. During his career he raked in...
Splash House 2021 Announces Two-Weekend Desert Extravaganza
Fan-favorite Palm Springs festival, Splash House, announced a huge comeback today with a two-weekend party with massive separate lineups. With...
ADE Pro Passes Available at Early Bird Rate & First Speakers Announced Including Deadmau5 & Don Diablo
One event of 2021 is stealing the limelight when it comes to excitement upon its return. Amsterdam Dance Event (ADE)...
Secret Project Sets Course for First-Ever Event During ADE 2021
Secret Project will take place during ADE with an exclusive daytime show on October 16th With the Dutch government announcing...