Palm Tree Music Festival Montecito Hosted A Star-Studded Weekend In The American Riviera On October 10-11

Palm Tree Crew returned to the California coast for the second year of Palm Tree Music Festival Montecito, now expanded to two days at the Santa Barbara Polo & Racquet Club. The festival brought together world-renowned artists, celebrities, athletes, and tastemakers for a weekend of music, elevated hospitality, and coastal views.

Headlining the festival were Kygo, The Chainsmokers, Zedd, and T-Pain alongside The All-American Rejects, Loud Luxury, Frank Walker, Natalie Jinju, Myles O’Neal and more. The Palm Club, the festival’s premier VIP hospitality experience, welcomed a mix of A-list celebrities, athletes, and creators throughout the weekend, including Cameron Diaz, Orlando Bloom, Jordana Brewster, Corey Gamble, Caleb McDaniel, Liv Walker, and more.

During his Sunday headline set, festival co-founder Kygo brought his signature sound to the Polo Fields, bringing out special guest Justin Jesso to perform.

New this year, Palm Tree Crew hosted a brand trip for a group of top creators, including Suede Brooks, Brooke Schofield, Gal Tshnieder, and more, who spent the weekend at Rosewood Miramar. Alongside VIP access to both days of the festival, the group enjoyed dinner at Rosewood’s Ama Sushi Bar and pre-festival celebrations at the Manor Bar bringing the Palm Tree Crew lifestyle to the coast.

From vineyard views to premium hospitality, festivalgoers moved seamlessly between performances and curated brand experiences designed specifically for the wine country setting. Partners including Tequila Don Julio, CELSIUS, Matua Wine, Aviator Nation, Saint James Tea, OluKai, Dos Hombres, LaCroix Sparkling Water, and more activated throughout the grounds, offering immersive touchpoints that complemented the music and the season.

• Tequila Don Julio served up a premium bar experience offering festivalgoers signature craft cocktails crafted made with 100% Blue Weber Agave tequila, including the festival-exclusive Polo Club Sour featuring Tequila Don Julio Blanco, while VIP guests enjoyed exclusive bottle service and luxury hospitality moments.

• CELSIUS – As the exclusive energy partner of Palm Tree Music Festival, CELSIUS brought the energy onsite with an immersive activation, photo moments and complimentary, ice-cold CELSIUS to keep the good vibes going all festival long.

• Matua Wine – As the official white wine sponsor of Palm Tree Music Festival Montecito, Matua welcomed Aesha Scott, Matua’s global brand ambassador, for a weekend of music, wine and connection. Matua also served as the official white wine sponsor of the festival’s influencer trip, bringing the brand into hosted experiences throughout the weekend. Participating creators were welcomed to Rosewood Miramar Beach with a Matua bottle drop, and received more from the brand throughout the weekend. Throughout the festival, creators enjoyed a VIP experience at Matua’s Sauvy Social, mingling between sets over refreshing pours of Matua’s signature New Zealand Sauvignon Blanc, Matua Lighter, Matua Coolers and the Sauvy Spritz.

• Aviator Nation brought its signature California style to Montecito with an on-site pop-up featuring exclusive festival merchandise and fan-favorite Aviator Nation styles.

• Saint James Iced Tea brought their ultra-refreshing, 100% organic iced teas to this year’s Palm Tree Music Festival in Montecito, where complimentary bottles of their fan-favorite flavors were handed out at their GA sampling bar and sold at concession stands throughout the festival.

• OluKai created an interactive festival pop-up designed to introduce guests to the brand and bring its coastal lifestyle to life. Guests discovered and interacted with OluKai product while enjoying festival essentials including mirrors, phone charging stations and branded coconuts for refreshment.