Why this year’s edition might happen.
With 2020 shaping up to be one of the toughest years for festival lovers all over the world, some great news gives us hope amidst the craziness. This shimmer of hope arises in the city of Amsterdam, Netherlands. Do we dare hope to get an Amsterdam Dance Event (ADE) this year? With ADE celebrating its 25th anniversary this year, it sure would be great to celebrate it in style.
Until a vaccine against the corona virus is found, it is still unclear what will happen to events scheduled after September 1. “We follow all developments closely and move along with government regulations,” said an ADE spokesperson. According to him, however, it is still too early to say what this means for this years ADE.
“ADE consists of a huge number of festival events, which are organized by as many parties. It is precisely for them that we want to explore various options in the near future.”
However, the organization is investigating if it is possible to hold the event from October 21 to October 25. “It goes without saying that ADE will look different this year than usual,” the organization warns. Don’t expect stadiums/venues filled with people watching their favorite DJs play behind the turntables.
ADE is one of the most important conferences for music industry professionals. Besides loads of events and festivals, this is where professionals meet up to do their business for the upcoming year. Most of the DJ bookings for all festivals worldwide are done at meetings at ADE. Loads of artists catching up with their new or old labels, bookers, managers, lawyers etc or vice versa, and loads of artists/labels having their nights at various clubs. The amount of pop-up stores with clothes and other goodies for the fans to buy the newest outfit for the coming festivals is uncanny. ADE is a huge economic factor for a lot of people and even the city of Amsterdam itself.
What this ultimately means for all the international artists, fans, speakers, and guests is that travel from all over the world to visit their beloved event is yet to be seen. The worldwide travel ban is still active and every country using different tactics to prevent COVID-19 from spreading. This might eventually be a difficult but not impossible task to solve. We keep hopeful that we are able to enjoy this years ADE with you all.
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