In an unprecedented move, Coca-Cola launches its first ever international campaign and partners with Avicii to lead the charge.
The brand almost every human on the planet recognizes, Coca-Cola, enlisted the help of Conrad Sewell and Avicii to be the face (or voice/beat in this case) of their newest campaign in seven years. A company which grosses more revenue than third world countries has gone to one electronic dance music’s most buzzworthy producers to take on such a responsibility. If this doesn’t quite say, “you’ve made it,” then we’re not sure what does.
Watch: Coca-Cola “Taste The Feeling”
The track, “Taste The Feeling,” comes at a perfect time for Australian singer Conrad Sewell, who will be starting a North American tour on January 20. He’ll be performing some of his new material from his 2015 album ‘All I Know.’ For Avicii this isn’t his first time working with the iconic brand that is Coca-Cola. However, never before has he been part of such a massive project. The “Taste The Feeling” campaign is Coca-Cola’s first ever international campaign directed at every Coke product under the Coca-Cola umbrella. Avicii is expected to make specialized edits of the original track for the 2016 Olympics in Rio and the UEFA EURO soccer tournament in France.
Be be on the lookout for the newest track to be available via streaming services shortly.
- All About Julian Jordan’s Odyssey of Dance Music [Interview]
- Dante Klein & Greff Drop “Don’t Know Shit” via Source on Spinnin’ Records
- Ever After Music Festival Wraps Up Successful Fifth-Edition
- TWO LANES Roll Out Intricate ‘Drifting’ EP
- See Cheat Codes During Mémoire Boston’s Opening Week [VIP Ticket Giveaway]
- It’s Time You Met Philadelphia’s Newest VIP Experiences
All About Julian Jordan’s Odyssey of Dance Music [Interview]
Well into his odyssey of dance music, Dutch maestro Julian Jordan’s collision with the electronic sphere continues to exceed expectations...
See Cheat Codes During Mémoire Boston’s Opening Week [VIP Ticket Giveaway]
As the buzz continues to grow surrounding the opening of Encore Boston Harbor and it’s brand new Mémoire nightclub, fans...
It’s Time You Met Philadelphia’s Newest VIP Experiences
Since reopening its doors in December 2018 as The Met Philadelphia after undergoing a $56 million renovation, Live Nation has...
Sonny Fodera Gives Dom Dolla’s “Take It” a Deep House Rebrand in New Remix [Out Now]
Dom Dolla’s original version of “Take It” has received over 22 million streams across platforms to date since its late 2018...
32Stitches & BAER Belt out “Are We There Yet” [Premiere]
Indian DJ/Producer 32Stitches is swooning listeners over with his newest single “Are We There Yet” featuring BAER, and we have...
Jon Bellion Proves He’s “More Than New Music Friday” with ‘Glory Sound Prep’ Tour Kick-Off
Only able to slide under the radar for so long, New York-native Jon Bellion kicked off his ‘Glory Sound Prep’...