In an unprecedented move, Coca-Cola launches its first ever international campaign and partners with Avicii to lead the charge.
The brand almost every human on the planet recognizes, Coca-Cola, enlisted the help of Conrad Sewell and Avicii to be the face (or voice/beat in this case) of their newest campaign in seven years. A company which grosses more revenue than third world countries has gone to one electronic dance music’s most buzzworthy producers to take on such a responsibility. If this doesn’t quite say, “you’ve made it,” then we’re not sure what does.
Watch: Coca-Cola “Taste The Feeling”
The track, “Taste The Feeling,” comes at a perfect time for Australian singer Conrad Sewell, who will be starting a North American tour on January 20. He’ll be performing some of his new material from his 2015 album ‘All I Know.’ For Avicii this isn’t his first time working with the iconic brand that is Coca-Cola. However, never before has he been part of such a massive project. The “Taste The Feeling” campaign is Coca-Cola’s first ever international campaign directed at every Coke product under the Coca-Cola umbrella. Avicii is expected to make specialized edits of the original track for the 2016 Olympics in Rio and the UEFA EURO soccer tournament in France.
Be be on the lookout for the newest track to be available via streaming services shortly.
- Ekali Reveals ‘A World Away’ Album & Announces Upcoming Tour
- H3nry Thr!ll Delivers Brand-New Single “Into You”
- Brando Kicks Off 2020 with “Look Into My Eyes” [Interview]
- Black Caviar Hits New Music Friday in Their Self-titled EP ‘Caviar Chronicles Vol 1’
- Malaa Shines in his ‘Bling Bling’ 2020 Remix & Tour Announcement
- David Guetta & MORTEN Rework “Make It To Heaven” ft. RAYE
Brando Kicks Off 2020 with “Look Into My Eyes” [Interview]
LA-native Brando has been a breakout singer/songwriter for the last few years and has grown a large fan-base since becoming...
FUTURE: A Fitting Title for Don Diablo’s New Label
There are not many DJ’s these days that are as successful as an entrepreneur as the founding father of the...
Jump into 2020 with Cedric Gervais [Interview]
GRAMMY-award winner Cedric Gervais has stunned the electronic music world with his cutting-edge production skills and renowned dance classics. Over...
Marcus Santoro Introduces “Blackout” ft. Lauren L’aimant to 2020 [Premiere]
2020: Welcome to a new age of dance music and an odyssey of forthcoming timeless music. Sitting strong atop the...
RESISTANCE Miami Announces Phase 1 Lineup Alongside its Revamped Layout
Following an extraordinary debut of the instantly-popular RESISTANCE Island on Virginia Key last March, ULTRA Worldwide’s revered house and techno...
The Nocturnal Times Top Electronic/Dance Songs of the Decade
It’s the last day of the decade, so what better way to close out 2019 than with our picks for...