Amsterdam Dance Event (ADE) is an initiative of Buma and is the world’s largest club-based festival and conference for electronic music. With a virtual ADE last year, fans can have a shimmer of hope for this year. Back in February, the Dutch Government said that festivals should be possible in the Netherlands from July. As a result of the widespread vaccination campaign and rapid test capacity in the Netherlands, we might see it happening. ADE expects to celebrate the reopening of its industry at its 25th-anniversary edition in Amsterdam. The festivities will be taking place from the 13th through 17th of October. You can pre-register for the ADE pro-pass here.
Leading on from last year’s ADE online immersive virtual experience, the event prepares to return to the Dutch capital. There are already some confirmed venues and promoters. Sofar Audio Obscura, DGTL, Elrow, Into the Woods, Loveland, and Verknipt, as well as venues Concertgebouw, Panama, Melkweg, and Paradiso are taking over the city. Likewise during this year’s event, there will also be a range of activities focused on South Korea.
“The South Korean electronic music scene is growing rapidly, thanks to technological innovation and smart crossovers. During ADE we will focus on the very best the country has to offer across a wide range of festival and conference events.” – Director Richard Zijlma
The event continues to grow and develop each year as this five-day event attracts 350,000 festival visitors from around the globe. This is truly the biggest international club festival that covers the whole spectrum of electronic sub-genres. Why does ADE stand out compared to other events? It is their dedicated conference programming, an extensive arts & culture program, live music, and DJ/artist performances that remain unparalleled.
The Festival and Conference
ADE features 300 events and 2,000 DJs over five days in 80 clubs and venues. resulting in making Amsterdam one of the busiest and most inspiring clubbing cities in the world. Usually the program features the biggest artists on the planet alongside fresh, upcoming talent and everything in between. With acts like Tchami, Fritz Klakbrenner, Avalon Emerson, Dave Clarke and Speedy J already being confirmed, one can only wonder what more artists are being confirmed.
ADE’s multiple conference streams connect the worldwide music industry. They offer the ultimate annual business and inspiration platform in the field of electronic music. The program is divided into six themes. ADE’s comprehensive conference tries to cover every aspect of the modern music industry. With their dedicated program they aim for business professionals, start-ups, aspiring producers and musicians, students, VJs, visual artists and stage designers. The programs also feature in-depth expertise and insight into the harder music genres, the relationship between music and technology, and sustainable, ecologically responsible practices for the global dance music industry.
More programming will be announced soon, along with ticket details. Obviously COVID could impact how things are with such an international event, however, hopefully it can happen as “normally” as possible. In addition to its typical festivities, ADE is opening up its online business-to-business platform to music professionals for free. Starting in April, anyone can create an account to gain access to the ADE network. Here people can participate in interactive speaker sessions, and contribute their thoughts on a post-COVID-19 industry.
Photos Courtesy of ADE Facebook
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